Edmonton businesses expect a boost from Garth Brooks fans attending only show in Canada
Global News
Posted June 23, 2022 8:36 pm
1:42
Edmonton businesses expecting a boost with Garth Brooks concerts
There is growing excitement for Garth Brooks fans as they count down the hours to his shows on Friday and Saturday, but there's also lots of excitement for hotels and business. Sarah Komadina has more.
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Concerts for country music superstar Garth Brooks generate a buzz like no other and fans are ready to take in the two Edmonton shows — the only one in Canada on his stadium tour that also spans across the United States and in Ireland.
Barnie Yerxa is the general manager for the Delta hotels in south Edmonton and at City Centre mall in the city’s downtown.
He said as soon as tickets went on sale earlier this year, their hotels immediately started seeing reservations.
“From a normal weekend to a Garth weekend, you could probably say there is a 150 per cent increase in occupancies in our hotels across the city,” Yerxa said.
“The fact that it’s the only Canadian show, people are coming from all across (the country).”
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Yerxa said it appears people are also making a weekend out of their trip.
“We are definitely seeing people coming in on the shoulder nights for this weekend and seeing the extra night on the Sunday night as well.”
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Explore Edmonton president & CEO Traci Bednard said all business and hotels across the city are expecting to see a boost.
“We see our downtown fill up with visitors and stay in hotels and restaurants, but that can’t provide all the capacity needed so it’s a great opportunity where it also pushes out in to the other parts of Edmonton,” Bednard said.
Many hotels across Edmonton are booked solid through the weekend, and those remaining have higher-than-normal rates, Global News observed.
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Garth is no stranger to Edmonton: in 2017, he sold out not one — not even two or three — but nine concerts with his wife Trisha Yearwood at Rogers Place.
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He kept adding shows, determined to beat scalpers and ensure as many fans as possible got to take in the fun. The extravaganza pumped an estimated $42 million into the local economy.
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Angie Gessner is travelling from Saskatoon to see Garth Brooks in Edmonton this upcoming weekend.
She first saw him live was in 1996, when she was in Grade 1. She went again in Saskatoon in 2016 and 2019. She couldn’t miss this chance, even if it meant a six-hour drive.
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“I have just been riding my bike every where saving my gas money for Garth Brooks, I am saving this for beer money — I haven’t put gas in my car in a long time,” Gessner said.
She is picking up her sister in Lloydminster and a friend is meeting them from Calgary. They have also made plans to visit other areas in the city.
“We will probably go to West Edmonton Mall, do an Ikea trip — we don’t have one of those,” Gessner said of the Swedish furniture store.
Read more:
Garth Brooks ready for ‘family reunion’ when he returns to Edmonton in June
But the main draw for this trip is to make new memories with Garth Brooks.
“Just getting in the building and the first five minutes, they’re so unreal and just the crowd they’re crazy, when he enters the stage your heart is going wild.”
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For anyone who is going to the concert, it’s important to remember Commonwealth Stadium has a clear bag policy. No purses or clutches that you can’t see through will be allowed.
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Garth Brooks sells out 2nd Edmonton show in 45 minutes
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The City of Edmonton will be operating park-and-ride to and from the stadium at six locations, similar to how it does during Edmonton Elks games, however it will cost $6 for the special event two-way fare.
- Eaux Claires Lot
- NAIT Lots A/B and D (109 Street and 118 Avenue)
- Note: parking is $5 at these lots.
- Calder City Lot (124 Street and 124 Avenue)
- Davies City Lot (86 Street and 61 Avenue)
- Lewis Farms (1021 Webber Greens Drive)
- Note: To accommodate Valley Line West construction, this lot will have a lower amount of available stalls for 5-6 years. If you use this lot, please plan to arrive early, or use lots at Calder or NAIT.
- Mill Woods Town Centre (66 Street and 23 Avenue)
All Commonwealth Stadium Park & Ride service starts 2 hours before the event starts and ends once the stadium clears after the event.